Or Shlomi, Director
PLANEAT is Or’s first feature-long film. Having developed a passion for filmmaking as a teenager, he worked in a variety of roles in the industry, but his strong sense of social and environmental responsibility led him to pursue various independent projects. From working on a film about the communal movement in Israel, to helping establish a UN TV channel in Africa, to opening his own production company, Or has never shied away from a challenge! After meeting co-director Shelley Lee Davies, whose ideas on diet struck a real chord with him, Or decided to embark on making PLANEAT completely independently and with no funding.
Or became a vegetarian as a teenager and began campaigning with animal rights and civil liberties groups. However, disillusioned by their sometimes didactic approach, he set up his own youth group “Environmental Conscience” in the spirit of engendering positive change without judging or preaching; a spirit which permeates PLANEAT. The making of the film was somewhat of a personal quest for Or, having lost his father to heart disease several years earlier. Although he initially found it a struggle to move towards a plant-based diet, he discovered through PLANEAT that the journey could be a fun one.
Shelley Lee Davies, Director
Shelley is a first-time feature filmmaker. She got into the world of journalism whilst studying English at Oxford University, becoming Editor of the University’s oldest magazine. After a stint as a runner at the BBC, she joined a small video production house in London to pursue her passion for telling stories. Realising it would take years in the industry to be able to start directing her own films, Shelley decided to quit her job and with co-director Or Shlomi started making PLANEAT independently, with no funding.
Growing up with a British father and Chinese mother led Shelley to have a large appetite for meat: plates piled high with whole pigeons, crispy duck skin wrapped in pancakes, Sunday roast beef and greasy spoon sausages. But a chance encounter with Chef Sarno’s cooking, led her to question her lack of knowledge around plant-based diets. Discovering the work of Dr. Campbell, and his landmark study on diet and disease in her ancestral home of China, she began to rethink the value of the heavily animal-based diet she had been brought up with, and wanted to share her ensuing investigations into the subject with the world.
Christo Hird, Executive Producer
Christopher Hird is one of the UK’s most experienced producers of feature documentaries. He has executive produced three Sundance Film Festival selections: Black Gold (2006),The End of the Line (2009) and The Flaw (2011), the first two of which were sold to television stations all over the world. His other screen credits include The Battle for Barking (More 4, 2010), directed by Laura Fairrie, which won the Youth Jury Award at the Sheffield International Documentary Festival, John Pilger’s The War You Don’t See (2010), which was released simultaneously in cinemas, on TV and DVD and Mario and Nini (2008,Sky1).
He got involved with PLANEAT when Shelley Lee Davies approached him at a film screening and asked him to look at a rough cut. He agreed, saw a film which had a lot of promise, and needed a lot of work, but which was made by two directors with talent and passion - the key ingredients to make a documentary. He was hooked and has struggled ever since to reduce his meat consumption.
Written, Filmed, Edited and Directed by: SHELLEY LEE DAVIES, OR SHLOMI
Executive Producer: CHRISTOPHER HIRD
Original Music: ERNIE WOOD
Sound Post-production: SOUNDNODE, SAE INSTITUTE LONDON, DANIEL JARAMILLO G, DANIEL VASQUEZ V, MARTIN SCHULZ, MARCO TOCA RAMIREZRICH HILL
Illustration: LILLI ENGLISH
Graphics and Animation: YAYA HALAWANI, NICO ARGAST, PIXECO
Additional Photography: AMIRAM BUKOWSKI
Head of Campaigns and Media: HANNAH GALLAGHER
Media and Campaigns Officer: REBECCA CLARKE, SOPHIE GORE BROWNE
Special Thanks To
THE ESHELS, THE ESSELSTYNS, CHAD SARNO, T COLIN CAMPBELL FOUNDATION, WORKING FILMS, YVONNE O’GRADY, GUY KATSAV, SUKHY HULLAIT, AMIR SHALOM YAN, BABYCAKES BAKERY, BOGGY CREEK FARM, HAWTHORNE VALLEY FARM, CHERRY GROVE FARM, PURE FOOD AND WINE, SAF, WHOLE FOODS MARKET
THE LEE DAVIES’, THE SHLOMIS, JAMES PERKINS, THE O'HALLORANS, SHIRA TAVOR